Andy Thomas

Creative Writer/Copywriter and brand storyteller with range of specialisms - from culture to the property market. 

DOCK EAST

"Reimagined for a new generation, this vibrant and unique riverside neighbourhood is now home to DockEast, an innovative contemporary development at the heart of the renaissance." Anagram creative studios commissioned me for the marketing copy for this East London development. I created a strong brand messaging matrix with supporting proof points followed by a Tone of Voice document to be used across marketing collateral. I then wrote the hard copy and on line brochure.

Wild Turkey Bourbon Whiskey - Campari Group

Terry & Fran digital comms agency commissioned me to revitalise Wild Turkey's social media messaging. The brief was to align customer with brand through being gutsy and unapologetic. I created a range of Tone of Voice themes and subsequent brand messages and strap lines to be used across their platforms as well as content for specific marketing events. "A straight talking Whisky Sour needs a straight talking Real Bourbon. That’s all. . .

Upper Riverside - Greenwich Peninsula

"While Hackney and Peckham continue their ascent as London’s über cool hotspots, Greenwich Peninsula has quietly laid the foundations for an ever-evolving creative scene." East London studio Anagram commissioned me to write a range of marketing copy of this high end development conceived by leading designers including Dixon's Design Research Studio, State of Craft and Studio Ashby. I created core brand messages targeted at an emerging creative community. I then produced tone of voice, final brochure and website to reflect the eclecticism and pioneering spirit of the artistic neighbourhood. I also produced copy for premium inserts, including interviews with designers and architects.

Parkhaus - Hackney Downs

"Around the park in Hackney Downs an evolving collective of artists, designers, printmakers, bike builders and crafts people, are mapping out the future of the East End through imagination and innovation." East London advertising agency Don't Panic brought me in as an experienced creative writer for lifestyle publications. The brief was to create a Tone of Voice document to be used across marketing collateral followed by a people focused guide to Hackney Downs, steering clear of the usual property brochure cliches.
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