Andy Thomas - Words & Ideas

Instagram • 22nd July 2021

Campari Group - Appleton Estate

I was brought in by Terry & Fran digital comms agency to work across their brand remit for the Campari Group including Appleton Estate. I created a Tone of Voice document to re-energise the brand by closely aligning product with consumer. I wrote...

COS • 20th June 2023

COS magazine People - Pride 2023: Horse Meat Disco

As part of COS' celebration of queer club culture to coincide with this year’s Pride month I interviewed London’s Horse Meat Disco, one of the four club spaces who have collaborated with COS on a series of logo T-shirts in support of LGBTQIA+ charities.

9th November 2018

Havana Club Rum brand storytelling

Havana Club Rum is showcasing contemporary Cuban creativity with its Havana Cultura initiative. As part of their rebranding they brought me in as a cultural commentator to create a story around Cuban music through a compilation LP with DJ Gilles...

The Cooper Collection • 3rd May 2018

The Document: The Cooper Collection - Lee Cooper

I wrote a brand story for the creative agency Document Studios in their campaign for Lee Cooper jeans. I was brought in as a leading writing on culture and its intersection with fashion/style, to create a strong editorial point of view.

Instagram • 20th November 2019

Wild Turkey Bourbon Whiskey - Campari Group

"A straight talking Whisky Sour needs a straight talking Real Bourbon. That’s all. . . Terry & Fran digital comms agency commissioned me to revitalise Wild Turkey's social media messaging. The brief was to align customer with brand through being...

COS • 12th July 2022

COS Magazine - Collier Schorr on gender and identity

I interviewed artist and photographer Collier Schorr for COS magazine as part of the brand's campaign in celebration of Pride 2022. "I couldn’t wait to get to New York and dress and to advertise this lesbian identity of mine. It was also a form of...

Hole & Corner • 2nd March 2021

An essay on pioneer of the mod aesthetic John Simon for Hole & Corner

It was 1981 and JP Gaul was doing what in-the-know modernists had been doing since the Sixties: searching the rails of John Simons’ shop to feed their Ivy League habit. And nearly 40 years on from that mod revival, John Simons’ latest store on...

COS • 1st August 2023

COS Magazine People - Pride 2023: Sink The Pink

"For those few hours that people come to these parties they should be part of something magical. It should be like stepping into this fabulous queer Xanadu moment. We don’t have many spaces to be free in society. Our clubs and spaces become the places...

COS • 20th June 2023

COS magazine People - Pride 2023: Brooklyn's House of Yes

"As a society we need to understand that people don’t always come from backgrounds that have the privileges of safety, whether that be emotional, physical or financial. People need to be generous in their support and in understanding the unique needs...

10th February 2022

New Perspectives - campaign for Sunspel

British heritage brand Sunspel commissioned me to write the publication to accompany their collaboration with photographer Dean Chalkley and the musicians Phono 48. I created Editorial style copy to link brand, culture and audience naturally. “I have...

COS • 24th August 2023

COS Magazine People: Liselotte Watkins on the aesthetics of womanhood

"I’ve always been really interested in the way women look and move’, says Liselotte Watkins (she/her) from the 19th-century farmhouse in the hills of Tuscany where she now lives and works.

21st August 2023

Profile of John Moore shoes for Dazed & Confused

Whether adding a commando sole to a pair of stilettos or designing a flared heel shaped like a 19th century toilet seat, John Moore masked his genius with a playful eye for the absurd.

COS • 2nd February 2022

COS Stores magazine - Cameron McMillan on rethinking the future of contemporary dance -

I interviewed dancer and choreographer Cameron McMillan for COS Stores as part of their Rethinking the Future of... series. He tells of the role of his art form in the 21st Century and how he is helping shape its future through the language of...

21st August 2023

Mr Porter - Pop Trading Company - The Cult skate wear brand you need to know

In the past few seasons, the worlds of streetwear and designer fashion have come closer together. Louis Vuitton’s recent collaboration with cult New York label Supreme is the most obvious example. But even before that collection stampeded across...

The Cork • 4th November 2021

Brand storytelling for Chapman Bags/Savile Row tailors English Cut

Savile Row tailors English Cut collaborated with British heritage brand Chapman on a series of bags. I wrote an editorial brand story on Chapman for Document Studios/English Cut’s magazine The Cork.

28th July 2021

Appleton Estate Rum Jamaican Jazz Sessions

I was commissioned by 3 Monkeys Zeno creative agency to create the brand copy for Appleton Estate Rum's Jamaican Jazz Sessions. The campaign included a limited edition vinyl release by JJS ambassador Moses Boyd

COS • 1st August 2023

COS Magazine People - Pride 2023: Churros con Chocolate -

"The venues and owners have a dynamic that is often difficult to break into. This can be a huge barrier for new ideas. In cities like Barcelona, Madrid or Valencia it is easier, but in secondary cities and capitals of smaller provinces, those dynamics...

21st August 2023

How An Ancient Japanese Craft Became A Trend

For Mr Porter's on line Editorial I wrote a feature on the the craft of Boro in collaboration with Japanese fashion brand Kapital

21st August 2023

Lee Copper jeans relaunch

I interviewed designer Jean Paul Goude about his TV adverts from the 1980s as part of Lee Cooper's relaunch

9th June 2021

Soho House magazine

Soho House produces Time Out style magazines for its North American members' clubs. I wrote and edited these events magazines (hard and on line copy) from 2015-2018. I also produced branded copy for sponsored events for the likes of Yahoo, BMW, Google, etc.